We know better than to leave the water running as we brush our teeth. We understand the importance of switching off the light before we leave the room. And we appreciate the reasons behind separate waste bins for plastics, metals, and burnables. Although there of course remains ample room for improvement and growth, societies throughout the world today have begun to recognize the dire threat that excessive consumption, rampant wastefulness, and climate change in general pose to our global neighbourhood, and we have come see the significance of small individual efforts in working to create a more sustainable future. Yet perhaps lurking beneath our noble consciousness of the need to…